Donghaeng Festival
The Donghaeng Festival is Korea's largest promotional event for small and medium-sized enterprises and micro-businesses, aimed at boosting domestic consumption. It features discounts and experiential programs across online and offline channels, with seasonal and regional themes. Supported by the government and private partners, the festival promotes local business growth and mindful consumption nationwide, accessible via online malls, traditional markets, and public delivery apps.
About this event
The Donghaeng Festival is Korea's largest promotional event for small and medium-sized enterprises and micro-businesses, aimed at boosting domestic consumption. It features discounts and experiential programs across online and offline channels, with seasonal and regional themes. Supported by the government and private partners, the festival promotes local business growth and mindful consumption nationwide, accessible via online malls, traditional markets, and public delivery apps.